What's inside the AI Visibility Audit

Executive summary

AI Visibility Score: 34 / 100 (below average — clinics in this niche typically score 50–70)

Verdict: Clinic is invisible to ChatGPT and Claude for primary patient queries. Moderate visibility on Gemini. Low visibility on Perplexity.

Top 3 findings

1. No MedicalBusiness or LocalBusiness schema present — AI engines do not classify the site as a medical practice.
2. Top 3 competitors have FAQ pages with 15–25 patient questions; the audited clinic has none.
3. AI engines describe the clinic generically ("a wellness center") rather than with its actual positioning ("evidence-based TRT").

Section 1 — AI Visibility Score breakdown

Section 2 — Top 3 queries you're losing

Section 3 — Content gaps

Five topics where competitors have content and you don't, ranked by AI mention frequency:

1. "How TRT affects fertility" — high AI volume, you have no content
2. "TRT side effects" — high AI volume, you have a 3-paragraph mention buried in About page
3. "Cost of TRT without insurance" — medium volume, you have no content
4. "TRT vs steroids" — medium volume, you have no content
5. "How long does TRT take to work" — medium volume, you have no content

Section 4 — Top 3 action plan (this is the part that drives the score up)

1. Schema implementation — 2 hours of dev work, +15-25 points expected.
2. Publish 3 patient-question articles — 6 hours of writing, +10-15 points per article.
3. Add structured testimonials — 1 hour of work, +5-10 points.

This is roughly half of the actual report. The paid Audit includes detailed query data, schema code snippets, and a personalized Loom walkthrough.